商丘职业技术学院

互联网技术的飞速发展，打破了传统消费的时空束缚，催生出一种全新的网络消费模式。资本逻辑的逐利性、技术驱动的便捷性、消费主义的诱导性及消费主体的消解性共同催生了网络消费异化。这一异化现象引发资源过度开采与消耗、环境污染加剧、生态系统破坏等生态危机。推动数字技术和资本一起“向善”发展，树立人与自然和谐共生的理念，营造健康传播环境，以消解网络消费异化带来的生态危机，推动消费模式转型升级，助力生态文明建设，实现绿色发展。

The rapid advancement of internet technology has broken the spatiotemporal constraints of traditional consumption,giving rise to a completely new model of online consumption.The profit-driven nature of capital logic,the convenience enabled by technological innovation,the inducement of consumerism,and the dissolution of consumer subjectivity have collectively led to the alienation of online consumption.This phenomenon of alienation has triggered ecological crises,including excessive exploitation and depletion of resources,intensified environmental pollution,and disruption of ecosystems.To mitigate the ecological crises caused by the alienation of online consumption,it is necessary to steer both digital technology and capital toward "pro-social" development,foster a concept of harmonious coexistence between humans and nature,and cultivate a healthy communication environment.These measures will facilitate the transformation and upgrading of consumption patterns,contribute to the construction of an ecological civilization,and promote the realization of green development.